IN 2013, THREE FRIENDS SET OUT TO FIND THE SICKEST FEELINGS ON EARTH.
They took a wild leap. Landed on a wild idea, and rode with it. The idea was simple, make music as you ride. Combine two of the sickest feelings on earth. Stomping tricks and dropping beats.
In other words, BE THE BEAT.
It was never about trying to change what was already awesome. It wasn’t about going bigger, faster or being more technical. It was about finding something new that never existed before, and sharing it with the world.
Today, the east-coast based brand lives a lifelong mission. Give riders the sickest feelings on earth!